Online Brand Guideline

Released on Aug 3, 2023. © Designally Co., Ltd. All right reserved.
Using our creative skills and love for simplicity, We work closely with clients to create

clear and powerful

brand identities

and

design experiences

that lead to success.

And we did the same to our Communication, Visuals, and Executions

Please submit you key to start downloading

Designally’s Guideline Booklet & Assets

NOTE: If you do not have the key, please contact Designally admin.

NOTE: If you do not have the key, please contact Designally admin.

Try member only
function here!

Brand Core

A strong foundation defines the unique identity, setting the stage for a powerful and purposeful brand presence.

DESIGN

ALLY

[/dɪˈ·zaɪn·nə·li/]
Our name is a combination of the words “design” and “ally.”
It embodies our philosophy of being a creative design ally for our clients.
Our aim is to be the trusted partner that businesses can rely on for all their design needs.
Supporting our clients, understanding their vision, and working collaboratively to achieve their goals.
The name “Designally” represents our dedication to creative excellence, partnership, and
the belief that design has the potential to transform businesses.

Simplicity

.

We believe that simplicity enhances efficiency, fosters clear communication, and drives successful outcomes.
Embrace simplicity in the way we work to streamline processes and achieve remarkable results.

Our Values

ALWAYS offer ONLY

what

Really

benefits the client

i.
We believe
simple is always better.
ii.
We are adaptable
to any situation.
iii.
We have
empathy toward one another
and we help each other.
iv.
We are
honest and direct.
We expect nothing less
from our clients and partners.
v.
We believe
there is no single success formula,
success can only be
achieved through trial and error and that’s why…
vi.
We never stop
learning and improving.
vii.
We turn our mistakes into lessons to
never repeat them again. 
viii.
We keep it cool, never panic, stop and take a breath,
then find the best solution.
ix.
We
do our best on every project.
We expect an equal level of
commitment from those who chose to work with us.
x.
We
always know
what needs to be done.

Our Process

Dive

We delve into learning about our client’s brand and business, ensuring a comprehensive understanding of who they are and their goals.

Define

Our team carefully analyze and digest the information gathered, crafting a detailed plan that aligns with their project goals and objectives.

Design

Work our magic to explore the best creative design solutions for your brand, don’t stop until we find the perfect fit.

Deliver

Deliver the project with the highest possible quality. Our team will always be happy to support and assist even after project is completed.

ALWAYS Understand

who we're

designing

for,

their context, and needs.

Moments of Change

The three common yet crucial moments when branding is pivotal to business success.
We call them “Moments of change,” and we are here to guide our client through these moments:

The Moment of

Creation:

From brand & product launch to start-up market entry and brand creation ‘from scratch’.

The Moment of

Growth:

Fine tuning branding across all areas to spur business growth.

The Moment of

Transformation:

Established businesses looking to
refresh / reboot their brand.

and don’t forget to…
MAKE IT SIMPLE
MAKE IT RIGHT
MAKE IT WORKS
MAKE IT LASTS.
To aid you in adjusting more easily here,
we have created a brief handbook containing all the information
you might want to ask the HR about.
Just between us,
we hid our employee
handbook here.

Brand Visual

Empower your brand with a design system and curated brand assets, ensuring consistency and flexibility.

Logotype

The logotype is used for formal purposes and when collaborating with horizontal logos.
Color:
Firecracker / Midnight / White / Grey
Background:
Bright / Dark / Color
Minimum size:
Width 162 px, Height 15px
File format:
Ai, SVG, JPG, PNG

Symbol

The symbol logo is used in limited space and informal usage, as well as in cooperation with icons and graphic elements to create a cohesive visual identity.
Color:
Firecracker / Midnight / Yellow / Green / Light Blue / Purple
Background:
Bright / Dark / Color
Minimum size:
Width & Height 30px
File format:
Ai, SVG, JPG, PNG

Logo Don’t

The logo usage rules will help keep consistency of the brand. Let’s take a quick test, which sample on the right is a correct usage? Check the answer below.
The answer is…
None of them are correct.
1. Do not change the color of the logo except the specified brand’s color.
2. Do not change the font used.
3.-4. Do not reduce or enlarge the size of the logo without keeping the original ratio.
5.-6. Do not tilt, warp, or place the logo in a different angle.
7. Do not use the logo on a picture with complicated details.
8. Do not add line weight to the logo.
9. Do not add heavy contrast drop shadow on the logo.
10. Do not change the position of the elements of the logo.

Color Scheme

A color scheme establishes brand recognition and identity by using specific colors consistently across all materials, helping customers easily recognize and remember the brand.
Designers,
I bet you’d
love this
Primary Color
Represent the brand in every purpose
Color:
Firecracker / Midnight
Secondary Color
Enhance variety of services and usages
Color:
Yellow / Green / Light Blue / Purple
File format:
.swt for Adobe Programs
Firecracker
HEX:
#F56341
RGB:
245 99 65
CMYK:
0 79 76 0
Midnight
HEX:
#151E68
RGB:
21 30 104
CMYK:
100 98 28 20
Green
HEX:
#0F5E60
RGB:
15 94 96
CMYK:
89 46 55 26
Yellow
HEX:
#EFC717
RGB:
239 199 23
CMYK:
7 19 100 0
Light Blue
HEX:
#243DEC
RGB:
36 61 236
CMYK:
84 74 0 0
Purple
HEX:
#9A19FF
RGB:
154 25 255
CMYK:
61 79 0 0

English Primary Typeface

Poppins, the san serif font, is used for paragraphs of text.

Primary Typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Font:
Poppins
Variations:
Thin / Extra Light / Light / Regular / Medium / SemiBold / Bold / ExtraBold / Black
File format:
.ttf, .otf, .woff

English Secondary Typeface

The Serif, is used for headings and short paragraphs of text.
The italic style will specially used with an alphabet of the focus keywords.

Secondary Typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Font:
EB Garmond
Variations:
Regular / Medium / Semibold / Bold / Extra / Bold
File format:
.ttf, .otf, .woff

English Complementary Typeface

Handwritten style font for illustrate usage is used on short phases.

Complementary
Typeface

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

Font:
Caveat
Variations:
Regular / Medium
File format:
.ttf, .otf, .woff

Graphic Elements

We strive to make our graphic elements both enjoyable and effortless to create. With a method inspired by a kindergarten art class, our graphic element provides you with the freedom to unleash your imagination. The only requirement is to incorporate the shape from our symbol logo. Let’s create more!
Platform:
Desktop
Size:
300 KB
File:
HTML scripts with installation manual

Brand Executions

Bring your brand identity to life by translating it into tangible assets that communicate effectively with your audience.

Business Card

From one of good design practices in kindergarten classroom, the only rule is keeping the main symbol shape – and that’s it. The symbol can be anything your imagine to.
Size:
8.5 x 9 Inches
Materials:
Matte paper Ekawin Coaster & Easter 480 gsm (CTT480)
Printing Technique:
Emboss on symbol
File format:
Ready-to-print Ai and PDF, mockup image PNG and JPG

Envelope

In this digital era, most of our client interactions happen online. So when we do get a chance to connect offline, it’s important to grab it and make it count. And one awesome way to do that is by introducing ourselves through some cool stationery.
Size:
C3 Envelope 32.4 x 45.8 cm.
Materials:
Smooth paper Ekawin Arctic HighWhite 150 gsm (ARC150H)
File format:
Ready-to-print Ai and PDF,

mockup image PNG and JPG

Document Header and Footer

In this digital era, most of our client interactions happen online. So when we do get a chance to connect offline, it’s important to grab it and make it count. And one awesome way to do that is by introducing ourselves through some cool stationery.
Size:
A4 Paper 21.0 x 29.7 cm.
File format:
Ai and PDF template file, Ready-to-use Word file,

and mockup image PNG and JPG

Welcome Kits

A welcome kit for the new team member is provided. The kit includes a notebook containing internal values and guidelines to help our new members settle down with the new beliefs and culture. The welcome kit also includes a Tumblr, T-Shirt, Notebook, and Pen.
Files:
Tumblr, T-Shirt, Notebook, and Pen
File format:
Ready-to-produce Ai and PDF, mockup image PNG and JPG

Email Footer

Email footers are essential for effective communication. They enhance the brand, improve efficiency, and ensure legal compliance. Don’t underestimate their importance – they make a significant impact on the professional communication.
Platform:
Desktop and Mobile
Size:
300 KB
File:
HTML scripts with installation manual

Social Media Template

Consistent profiles make it easier for people to find and follow us on different platforms. It reinforces brand identity, making it more memorable and recognizable. This creates a professional image that reflects positively on the online persona.
Size:
1:1 Profile and cover images
Platform:
Facebook, Instagram, LinkedIn, and TikTok
File format:
Ready-to-produce Ai and PDF, mockup image PNG and JPG

Presentation Template

We have a great presentation template for external use. It includes a main template, a set of icons, and additional elements for various usages. It also helps you maintain consistency across teams.
Size:
16:9
Platform:
3 MB
File format:
Google Slides and PowerPoint Template

Website

We take our website as the first place where clients can meet us online. It should represent who we are, and allow clients to get some perspective of Designally before we have a chance to talk.
Domain:
designally.co
Builder:
WordPress
File format:
Design System and design files on Figma.
If you are looking
for a website creator,
we should have a convo!

Interesting?

As Oprah Winfrey once said,
“You get an online brand guide!
And You get an online brand guide!
Everybody gets an online brand guide!”
She didn’t?
Good to know! But hey, you can have yourself one anyway!