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Laga

Laga’s Eco-Friendly Brand Journey: From Inception to Launch

Laga, an environmentally conscious cleaning product brand, entrusted Designally to lay the foundation for their journey right from the inception. Our collaborative efforts spanned across every facet, starting with crafting a name and tagline that resonated with their commitment to non-toxic and eco-friendly solutions.

Delving deeper, we defined core values, crafted a compelling vision and mission, and meticulously identified consumer personas to ensure alignment with their target audience. Establishing a unique brand positioning and archetype, we breathed life into Laga’s brand personality and messaging, setting the stage for a meaningful connection with customers.

The journey continued with designing a distinctive logo that embodies Laga’s ethos, which was accompanied by comprehensive logo guidelines for consistent application. Building upon this visual identity, we curated a harmonious color scheme, typography, and engaging graphic elements, extending them into impactful package designs and a social media guideline.

Recognizing the digital landscape’s significance, we crafted a user-centric website that highlighted Laga’s values and offerings, facilitating a seamless user experience. From conceptualization to product launch, Designally has been by Laga’s side, playing a role to help shaping element of their journey, reflecting their dedication to non-toxic and environmentally-friendly solutions.

Visit LAGA website

About Project

CLIENT

Laga

INDUSTRY

Consumers Products

SERVICE

Branding, Website

DURATION

4-6 Months

What We Did

  • Brand Archetype Brand Personality Color Scheme Consumer Core Values Graphic Design Graphic Elements Logo Logo Guideline Mission Naming Package Design Personas Positioning Social Media Guideline Tagline Typography Vision Website Design Website Development

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